bid:	$3.45
ask:	$3.55
(RTS Stock Exchange, 11am, 09.03.10)

Business Concept

The unique customer value proposition of 36.6 is the Company’s long-term competitive advantage and one of the key growth drivers contributing to the 36.6 brand together with an efficient business-model.

Quality

Pharmacy Chain 36.6 pioneered offering the Russian customer an open plan format in its stores with beautiful interiors and customer-friendly staff. Customers enjoy direct access both to the displayed goods and the information on their purpose and quality. They can always turn to a pharmacist for professional advice. Moreover, thorough quality control in 36.6 makes our customers safe from counterfeits. We value our customers’ confidence in 36.6.

Choice

With a variety of more than 30 categories of health and beauty products in our stores we seek to constantly come up with new products and exclusive assortment, delivering value for money to the customer. As our sales grow, so does our sourcing power, providing for improved purchasing terms. Eventually, we are able to keep prices competitive. We care about our customer providing both broad range and choice.

Convenience

We open our stores in prime locations with proven traffic in major Russian cities. All stores maintain convenient opening hours and appropriate staffing level that match our customers’ purchasing activity. Every year more people prefer to shop at 36.6, just because it’s conveniently located, easy to navigate and quick to find everything you may need or want. We want our customers to experience excellent shopping so that they are happy to revisit 36.6.