Boots and Pharmacy Chain 36.6 launch the Boots products in Russia

NOVEMBER 01, 2005 – Pharmacy Chain 36.6 and Boots, Britain’s largest pharmacy chain and health and beauty products maker, launch the Boots products in Moscow in the mid-November, 2005.

Pharmacy Chain 36.6 will present five legendary Boots brands to Russian customers: Botanics, Mediterranean, Natural Collection, ¹7 and Toni&Guy. Boots products are designed for a modern urban resident, being using the most advanced technologies. As of mid-November, Boots products will be available from 48 Moscow «36.6» pharmacies. Moreover, Boots and Pharmacy Chain 36.6 are seeking regional expansion: in February 2006 Boots products will go on sale at six Moscow region pharmacies and 30 outlets across major Russian cities.

In Britain, Boots products are distributed through company’s own retail chain, of which they have over 1,400 across the UK. Boots products are also available through the company’s exclusive partners in Europe, Asia and the USA. The fact that Pharmacy Chain 36.6 has signed an exclusive distribution agreement with Boots makes it evident that the leading international retailers do believe in the potential of pharmacy standards introduced by «36.6» in Russia.

«We created Russian pharmacies of a new kind, where one can buy not only medicines, but also beauty products made by world’s top beauty manufactures. The range of goods offered at «36.6» pharmacies will be now supplemented with a new category – makeup, says Artyom Bektemirov, CEO, Pharmacy Chain 36.6. – Boots presents innovative products matching expectations of «36.6» customers perfectly. Boots products will be offered in the middle price segment, the most popular segment among our customers».

«Boots is delighted to offer the best British health and beauty products to customers in Russia, – says Jonathan Farrington, Director of Europe for Boots Retail International. – Our company was founded over 150 years ago and now we are present in many countries throughout the world – from Great Britain and the USA to New Zealand and Hong Kong. We believe it’s just the right time for Boots to enter the Russian market. We associate the success of this project with great choice of a Russian partner: from one perspective, Pharmacy Chain 36.6 possesses outstanding local market expertise and operates a broad regional retail chain, while from the other its business model is quite similar to our own».

(PDF, 77,38 ÊÁ)

Press-release