Pharmacy Chain 36.6 announces its participation in the new loyalty program Malina

Moscow, April 3, 2006 — Russian consumer market leaders — companies «Ramenka», «VimpelCom», «Pharmacy Chain 36.6», TNK-BP and «Rosinter Restaurants» — announce the beginning of new strategic partnership. The companies decided to launch a new Loyalty Program MALINA; according to experts it will attract 3–4 million members and their families in Moscow and Moscow Region during 2006–2007.

The main difference between the new program and the already existing ones in the Russian market:

• One card functions in all partners’ 350 points of sales in Moscow and Moscow region
• All family members accumulate points on one account (2 cards MALINA are distributed during the registration, you can request 2 more additionally)
• Points can be exchanged for various qualifying goods and services which you can find in the MALINA Reward Catalogue.

Loyalty program MALINA is based on the world’s best experience in managing consumer behavior of the clients and at the same time it is adapted to the realities of the Russian market. Such company coalitions have existed in the West for a long time and proved their viability.

According to the plans of the company Loyalty Partners Vostok, at least 5 other companies from different consumer market fields will join the program by the end of 2006. After mastering Moscow market the program MALINA intends to win over the regions.

Additional information about MALINA program: http://www.malina.ru

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Press-release, April 03, 2006