ELC opened the 11th shop

ELC opened the 11^th shop of learning toys. The new Early Learning Center is situated in the  trading-entertaining complex “Prince Plaza” in the south-west of Moscow. Here, as well as in other ELC shops all over the world the common concept will exist — before buying a toy it should be tested. The young visitors can play with any toy they like and also to take part in the children’s morning performance “Time for a game”. Besides, from the very first days it will be possible to get the ELC gift certificate that give an opportunity to get any gift desired.

Diana Karaseva, the ELC Marketing Director commented: “ELC actively develops in the Russian market: we opened already 11 shops, but we are not going to rest on our achievements. Our plans are to make more mothers and children acquainted with ELC remarkable toys, because the high-quality learning toys are very popular today”.

Brief Summary on ELC:

ELC (Early Learning Centre) means learning toys in the best traditions of  British education. Throughout many years the philosophy of ELC toys remains invariable: creation of unique learning toys, quality and safety of which are perfect. Leading designers and children’s psychologists participate in working out of it. The first ELC shop was opened in the mid-seventies in Great Britain. For 30 years the unique toys have got popularity all over the world. Today more than 120 ELC shops operates in 21 countries of the world, and 11 Early Learning Centers work in Russia.